The year was 2011. Two young product designers fresh out of college, ESAD.CR, rented a studio in an old cereal factory that was turning itself into a creative hub. Thus, VICARA was born.

Paulo Sellmayer & João Marcão
Paulo Sellmayer & João Marcão

Right from the start VICARA wanted to do more than just selling products, instead we wanted to create and nurture a community.

A community of designers and makers, working together to spread Portuguese design through the world. Closely bonded by the interest in developing significant products for the home.

In 2020, VICARA comes back to the place where it all began: Caldas da Rainha. Now as an established Portuguese design brand focused on editing objects from young talented designers.

All of our products are designed and made in Portugal, sourced with local materials and traditional expertise. Offering now more than 30 products suited for every home from 16 different designers, divided in 3 different collections: Iconics, Homeware and TASCO.

You can find them directly online or on our showroom but also in any of our more than 50 stockists spread all around the globe. If you want to become a retailer of our products write us a line to

Additionally we work as production consultants for international clients and as a design studio, developing projects for brands and manufacturers. Take a look -> Studio